Reducing our energy use (and carbon emissions) by increasing our energy efficiency through the adaption of new technologies. Encouraging the adoption of simple, understandable targets to engage consumers and businesses in achieving these aims. Educating, promoting technological solutions and offering consulting services to ensure best practice and value for money.
We in the developed world have a responsibility to minimise our energy consumption. As other nations develop their needs for energy will increase, which in a world of limited resources and ever present climate change is unsustainable. We cannot (and will not be allowed) to ration energy to developing nations. We need to set a positive example and reduce our own needs to sustainable levels. We believe that this is achievable through technological progress and by encouraging all individuals to make the right choices in their day to day lives.